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A contest to raise awareness about the effects of climate change and the importance of environmental protection.

During the month of June the Inter-American Development Bank (IDB), Mexican rock band Maná and its foundation Selva Negra launched the contest “¿Dónde jugarán los niños?” (“Where will the children play?”).  Sharing the name of one of the band’s most popular songs, and with the objective of raising awareness about these critical environmental issues, the initiative invited creative young people from Latin America to create a video for the song.

“In Paris we were able to witness young people’s notable participation with respect to climate change. Their participation in the contest is a testament to the urgency characteristic of the environmental problem,” said Juan Pablo Bonilla, Manager of the Bank’s Climate Change and Sustainable Development sector. “We must support the leadership, creativity and innovation of young people towards sustainable development,” he added.

Thirty videos were selected from among the many submissions received in the first phase of the initiative.  These videos will now enter the contest’s second phase, where voting will take place to select the most liked video.  Maná, always committed to environmental protection, invites everyone to become involved in this new phase of the contest:

In addition to conveying a powerful message about the future of boys and girls everywhere and becoming the song’s official video, the winner will become part of the band’s upcoming US tour, LATINO POWER.

To continue your participation in the initiative we invite you to watch the 30 pre-selected videos in the website and vote for the one you like the most (voting is limited to one vote per video per day).  The deadline for casting your vote is September 15 and the winning video will be announced at the end of the month.

You can also take part by helping us spread this message throughout the planet through your respective social networks.  You can participate in the conversation about climate change and environmental protection in Latin America and the Caribbean using the hashtag #mejorandovidas.

About the IDB

The Inter-American Development Bank is devoted to improving lives.  Established in 1959, the IDB is a leading source of long-term financing for the economic, social and institutional development in Latin America and the Caribbean.  The IDB also conducts cutting-edge research projects and provides policy advice, technical assistance and training to public and private sectors throughout the region.

About Fundación Ecológica Selva Negra

The Selva Negra Ecologic Foundation is a non-profit organization constituted as a Civil Association.  Founded in 1996 by rock band Maná, Selva Negra has been developing multiple programs related to species preservation, environmental education and conservation, participating in projects that also foster community development. Through this work, the Selva Negra Ecological Foundation represents the social advocacy arm of Maná.